Privacy policy

Last updated: Aug 28, 2025

Welcome to Beauty & Impact. This Privacy Policy outlines how Beauty and Impact. ("we", "us", "our") collects, uses, and discloses your personal information when you visit our website, purchase our natural skincare products, use our professional makeup services, or otherwise communicate with us (collectively, the "Services").

Our online store is powered by Shopify Inc., which provides us with the e-commerce platform that enables us to offer our products and services to you. This policy should be read carefully. By using our Services, you acknowledge that you have read and understood the collection, use, and disclosure of your information as described here.

1. Personal Information We Collect

"Personal information" refers to any information that can identify you or be reasonably linked to you. This does not include anonymous or de-identified data. Depending on how you interact with us, we may collect the following:

  • Contact Details: Your name, billing address, shipping address, and phone number.

  • Financial Information: Payment card information, transaction details, and payment confirmations. (Note: We do not store your full credit card number; payment is processed securely by our payment gateway).

  • Account Information: Your username, password, and preferences if you create an account with us.

  • Transaction Information: Details about the products you view, add to your cart, purchase, return, or exchange.

  • Communications: Information you provide when you contact us for customer support or inquiries.

  • Device & Usage Information: Information about your device, browser, IP address, and how you navigate and interact with our website, often collected via cookies and similar technologies.

2. How We Use Your Personal Information

We use your personal information for several key purposes:

  • To Provide and Improve Our Services: To process your payments, fulfill your orders, arrange for shipping, manage returns, and maintain your account. We also use this data to tailor your shopping experience, such as recommending products you might like.

  • For Marketing and Advertising: To send you promotional communications (if you opt-in) about new products, special offers, and beauty tips. This also includes showing you relevant advertisements.

  • For Security and Fraud Prevention: To protect your account, ensure secure payments, and investigate any possible fraudulent or malicious activity.

  • To Communicate With You: To provide effective customer support and respond to your inquiries.

  • For Legal & Safety Compliance: To comply with applicable laws (such as Singapore’s Personal Data Protection Act), respond to valid legal requests, and enforce our terms and policies.

3. How We Disclose Personal Information

We may share your personal information with third parties in the following circumstances:

  • With Service Providers: We share information with trusted vendors who perform services on our behalf, such as Shopify (our platform provider), payment processors, shipping couriers, and data analytics partners.

  • With Business and Marketing Partners: To provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services.

  • When You Direct Us: Such as when you request to ship a product or use social media widgets on our site.

  • In Connection with a Business Transaction: Such as a merger or bankruptcy, or as required by law.

4. Our Relationship with Shopify

Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you. Your data is stored through Shopify’s data storage, databases, and the general Shopify application. They store your data on a secure server behind a firewall. For more insight, you may also want to read Shopify’s Terms of Service or Privacy Statement.

5. Children's Data

Our Services are intended for adults and are not directed at children. We do not knowingly collect personal information from individuals under the age of 18. If you are a parent or guardian and believe your child has provided us with personal information, please contact us to request its deletion.

6. Security and Retention of Your Information

While no security measure is perfect, we take reasonable precautions to protect your information. We retain your personal information only for as long as necessary to provide you with our Services, comply with legal obligations, resolve disputes, and enforce our policies.

7. Your Rights and Choices

Depending on where you live, such as in Singapore under the Personal Data Protection Act (PDPA), you may have certain rights regarding your personal information. These may include:

  • Right to Access: The right to request access to the personal information we hold about you.

  • Right to Correct: The right to request that we correct any inaccurate personal information.

  • Right to Delete: The right to request that we delete personal information we maintain about you.

You may opt-out of promotional emails at any time by using the "unsubscribe" link in the email. We will not discriminate against you for exercising any of these rights.

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. The revised policy will be posted on this website with the updated "Last updated" date.

9. How to Contact Us

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please visit our "Contact Us" page and submit your inquiry through the provided form. We will respond to you in a timely manner as required under applicable law.